The Northwest Fruit Exchange was still prominent on this label that featured the smiling Indian boy. The Skookum logo is a familiar graphic on a wide variety of labels, and there are label collectors who consider the Skookum brand as one of the most interesting stories in the history of fruit labels. Its story begins on July 29, 1910, when the Northwestern Fruit Exchange was established in Portland, Oregon. J.S. Crutchfield of Pittsburgh, Pennsylvania, saw the potential in a Pacific Northwest fruit-buying and marketing cooperative, but active management was placed in the hands of W.F. Gwin. Company records indicate that […]