Growing with growers since 1946
  • December 2010 Issue
  • Last Bite — The rise and fall of the fruit box label

    Washington fruit producers were reluctant at first to take on the expense of having labels designed, printed, delivered, stored, and pasted onto boxes.

    As this is the last article in this series, I decided to provide a brief overview of the history of the fruit box label, as described in The Ultimate Fruit Label Book, which I authored (with the help of many others). Between the years of about 1880 and 1956, millions of colorful paper labels were used by fruit and vegetable growers to identify and advertise boxes of fresh produce. Since most pieces of fruit were individually wrapped and then packed and shipped in wooden boxes, potential buyers could not see or handle the product they were being asked to purchase. […]

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