For the past several years, each of these articles has focused on a particular fruit grower or marketer with distinctive crate labels. In this issue, for a change of pace, the focus will instead be on an equally distinctive form of the fruit grower’s marketing art—company letterheads. Traung, Schmidt, and most of the lithographic companies that supplied the demand for fruit crate labels also printed the company letterheads. In other businesses, the company stationery was generally produced in black and white, and a local printing firm could easily do the job. However, in the first quarter of the twentieth century, […]