Denny Hayden’s constant use of the word “quality” either makes one leery or desirous of hearing more, much more. Denny has obviously and consciously chosen the latter option. However, how much of our industry’s babbling and blathering really has much to do about eating quality, and how much sinks like a lead weight in a barrel of water? We’ve heard this word before, we think we are experts, we know. Is quality the reason why apple consumption has been flat for more than the last decade? Surplus of quality or lack of quality? Over the last couple of years, I’ve […]
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