Growing with growers since 1946
  • January 15th 2006 Issue
  • Reaching consumers is a top priority

    Washington Wine Summit helps industry focus on future needs.

    Consumer awareness was one of the top industry issues identified during the first wine industry summit held in Washington State. The summit, sponsored by the Washington Wine Institute, will help shape industry policy agendas in 2006 and beyond. Wine Institute President Tim Hightower said that the industry is facing many changes. “We are trying to be proactive and get out ahead of the issues. The summit was put together to hear the views from a broad and encompassing group.” Robin Pollard, executive director of the institute, added that the summit was intended to bring the industry together to identify the […]

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