It’s clear that Washington State doesn’t stand alone in determining supply, demand, and pricing in the world apple marketplace. Eastern U.S. producers, European Union countries, and China have tremendous influence on whether Washington can successfully market its crop profitably. And, more often than not, determining crop volumes in advance of harvest can be a spiritual event, rather than based on –concrete factual information. These crop predictions oftentimes influence market prices well in advance of delivery. August crop estimates are just that—estimates! Washington is continually criticized for “growing apples in storage,” as our volumes continue to increase throughout the marketing season—and […]