Patrick: Sustainability and celebration

Yes, growers face economic challenges, but celebrating cherries and the people who produce them will drive consumption this season.

—To drive more value back to cherry growers, the Northwest Cherries team gears up for 2026 promotions and launches new recognition for retailers supporting grower sustainability, writes guest columnist Eric Patrick, president of the Washington State Fruit Commission and Northwest Cherry Growers.

Already part of our community? Log in here

Our premium content is now only available to members.

Join our community and receive access to our exclusive stories, photos, graphics and videos, and support our efforts to ensure growers have the information they need for success.

Join Now

May 14, 2026

Cherries, Marketing, Good Point, Good Fruit Grower guest columnist, May 15th 2026 Issue

Good Fruit Grower

Good Fruit Grower is the essential resource for the tree fruit and grape growing industry. Keep up to date by signing up for our weekly Fresh Bites newsletter.

All Stories by This Author