Growing with growers since 1946
  • March 1st 2006 Issue
  • People can afford to pay more for food

    Give people what they want, when they want it, and where they want it, and price is not an issue.

    People have more cash to spend than ever before, yet spend a shrinking proportion of their income on food. John Mackey, founder of the upscale retail chain Whole Foods, looked at that as an opportunity. He recognized that shoppers were able and willing to pay more to get the kind of food they wanted, when they wanted it, and how they wanted it, futurist Dr. Lowell Catlett told members of the Washington Growers Clearing House Association at their annual meeting in Wenatchee. Whole Foods, which started out as an organic retailer, is now the fastest growing grocery chain in America. […]

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