Growing with growers since 1946
  • March 1st 2006 Issue
  • Health message gains importance

    With snack companies spending billions promoting their products, it’s difficult for the produce industry to get consumers’ attention.

    [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Just a few years ago, all that buyers cared about was the appearance of the apples they bought. “You never talked about taste when you sold an apple,” recalled Robert Kershaw, president of Domex Marketing Company, Inc., Yakima, Washington. “The retailers were promoting appearance, and no one cared about anything else.” Then, buyers started talking about taste and flavor, and now they’re becoming concerned about the nutritional value of produce, Kershaw said during a discussion at […]

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