Canadian growers who are upset by low apple prices should not get angry at retailers, because retailers don’t like the situation either, produce consultant Michael Mockler told growers at the British Columbia Horticultural Forum in Penticton. “Supermarkets are not happy that the apple market is cheap,” he said. “If the market moves up, retailers are ecstatic because they make a percentage on the dollar sale,” he said. Selling apples cheaper doesn’t drive consumption, Mockler said. When the price of apples is very low, a percentage markup is not sufficient to cover the retailers’ overhead, so they are unable to drop […]