[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Proprietary Variety Management—the company that is managing the commercialization of Washington State University’s WA 38 apple—has formed an industry-wide marketing group to discuss how the apple will be launched in the market place. PVM of Yakima, Washington, worked with WSU faculty to develop the variety’s brand name Cosmic Crisp. PVM’s general manager John Reeves said his company is consulting with a group of sales and marketing organizations that represent a large chunk of the industry’s apple […]