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  • May 15th 2010 Issue
  • Story by Richard Lehnert

    • You hear that buzz?

    It’s SweeTango apples coming to market.

    SweeTango orchards like this one at Pepin Heights produced enough fruit last year to start the buzz, which could rise to a crescendo this August if a good crop and the marketing plan come together as planned. SweeTango apples will, nature cooperating, begin flowing to market in commercial quantities in late August, and, if plans work out, consumers will “pull” these apples from retail shelves, spurred by their desire to have something new and special. If all goes according to Tim Byrne’s plan, there’s going to be a lot of SweeTango buzz for two or three months this fall, and […]

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    Apples, Varieties, Marketing, Richard Lehnert
    Picture of Richard Lehnert
    Richard Lehnert
    After growing up on a Michigan dairy farm, Richard Lehnert began writing about farming in 1962, while still a junior studying journalism at Michigan State University. He worked at newspapers for a year before joining the staff of Michigan Farmer, where he spent 26 years, the last 15 as chief editor. He was a member of the staff of Good Fruit Grower from 2010 until 2015. Read his stories: Story Index
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