A rack card developed by CMI tells consumers about the health benefits of eating apples, with a focus on fiber content. If the Washington apple industry wants to avoid losing shelf space, it should consider reinstating a general promotion program for the domestic market, suggests Steve Lutz, former president of the Washington Apple Commission. Lutz, now vice president of The Perishables Group consulting firm, said that the comparatively large amount of shelf space that has been allotted to apples was the result of a decade of consistent effort made by the Apple Commission to convince retailers to dedicate ever greater […]