Growing with growers since 1946
  • October 2013 Issue
  • Story by Richard Lehnert
  • They like it fresh

    Generations Y and Z are choosing fresh fruit over junk food.

    If you’re a person who doesn’t like tattoos and body piercings, looks suspiciously at people with dark skin, doesn’t like to hear people speaking languages other than English, and hates people who text message while in conversation with you, you’re in for a troubled future. “Get over it.” That’s the advice of Ken Gronbach, a demographer who’s become a favorite of apple growers because he predicts a rosy future for them—if they’re willing to accept what’s happening in the world and go with it. Gronbach spoke during the U.S. Apple Association’s Crop Outlook and Marketing Conference in Chicago in 2011. […]

    Already part of our community? Log in here

    Our premium content is now only available to members.

    Join our community and receive access to our exclusive stories, photos, graphics and videos, and support our efforts to ensure growers have the information they need for success.

    Join Now