Growing with growers since 1946
  • December 2009 Issue
  • Apple marketing incentive

    Fire in the hole

    “If an apple were to explode like a hand grenade when it reached a stage of ripeness not permitting it to reach the consumer in good condition, we would have a red-hot incentive to do a better job. In some orchards pickers could not be induced to put a ladder in a tree, while cold storage and refrigerator cars would blow up all down the line. “But apples do not behave in that manner. Quite in contrast to this, they behave as if they were under the invisible hand of a taxidermist, retaining the sleek outward appearance of their native […]

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