In order to assess a managed variety program, the grower should ask the following questions, ­suggests Bob Brammer, president of Crane & Crane, a packer at Brewster, Washington. Is there the potential for a high return over a ­sustained period that will generate the return on investment that the grower needs in order to succeed? How does the commercializing entity plan to obtain its share of the revenue stream? Will it derive most of its revenue from a royalty on trees, per-acre fees, or a proportion of the f.o.b. price? New varieties are management intensive. Will the packing house slow […]