Growing with growers since 1946
  • March 15th 2008 Issue
  • Solutions lie in research

    The challenges the tree fruit industry faces today require research-based solutions.

    The tree fruit industry is at a ­tipping point as leaders try to re-engineer it to address the challenges of today’s economy, observes Washington State University administrator Dr. Dan Bernardo. He explains that those challenges—labor availability, global competitiveness, increasing production costs, and increasing demand by consumers for high-­quality products—all require research-based solutions. Other nations, such as Australia, China, and various South American countries, are throwing huge amounts of funding at research and education in an attempt to capture the market, Bernardo noted during a recent WSU Fruit School covering the topic of Competitive Orchard Systems. “Our response needs to be […]

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