Planting a managed apple variety is a big gamble with high stakes, and growers should be wary about planting them if they can’t take the losses, warns Yakima, Washington, orchardist Dave Allan. Allan, a partner in Allan Brothers, Inc., has planted the ENZA varieties Pacific Rose and Jazz from New Zealand. For a new variety to be successful it must give value to the consumer at a relatively high retail price and must be better than existing apples on the market, he explained during a Fruit School on Competitive Orchard Systems in Washington in January. But how do you tell […]