When the British Columbia Fruit Growers’ Association launched its strategic plan four years ago, the priorities were to develop new varieties, increase fruit quality, strengthen market position, attract and retain human resources, and increase profitability. No factors served to hijack those goals more drastically than the impact of the rising Canadian dollar and the sluggish economy. “In a perfect world, we’d say the strategic plan was the answer to all our issues, but at the same time we’ve been blind-sided by the world economic downturn, the rise of the Canadian dollar, and all those other factors,” says BCFGA President Joe […]