Early labels were printed using stone lithography. The story of the ­citrus label industry is similar to that of the apple, peach, or pear labels. Orange growers and packers, for example, needed to establish a brand identity just as much as the apple grower, as soon as shipments to distant markets became feasible. William Wolfskill, an orange grower with 17,000 trees near what is now the Union Station neighborhood in downtown Los Angeles, is credited with the first successful shipment of oranges to eastern markets in 1877. Although this shipment took a full month to reach St. Louis, the oranges […]