Organic has arrived

How times have changed…. Ten years ago, many, if not the vast majority of the tree fruit growers I know, thought of organic tree fruit as inherently inferior to conventionally raised fruit. The market was small, the horticultural obstacles significant, and any rewards for attempting organic tree fruit production were more personal than profitable. Yet there were some individuals, companies, and research centers who elected to put their time and resources into finding better ways to produce organic tree fruit that would at least equal conventional fruit in appearance and taste. The results of their efforts are nothing short of […]