Pick a tree fruit, and most have cultural associations going back centuries. Apples hearken back to Adam and Eve, pomegranates to the myths of ancient Greece, and cherries have been a cliché of poets good and bad. Now, British Columbia’s David Geen is hoping some common associations can help promote his cherries. Working with designer Bernie Hadley-Beauregard, principal of Brandever Strategies in Vancouver, B.C., Canada, Geen launched Jealous Fruits this year to give the cherries he grows on 250 acres in Lake Country, British Columbia, a distinct image in stores. Designed for both clamshell packages and bulk boxes, the Jealous […]