As part of his consumer quality research, Dr. Matt Whiting will investigate the potential for grouping cherry varieties by flavor in the marketplace. The concept, being used by apple growers in Switzerland, was recently highlighted at the International Fruit Tree Association’s annual meeting in Tasmania. (See the article “Sustainable Marketing” in the May 1, 2007, Good Fruit Grower.) Whiting is intrigued by the concept and believes it has potential for sweet cherries. In the past, the two dominant varieties displayed by retailers were the dark, sweet Bing and the blushed Rainier, he said. “Now, we have six major varieties that […]