These cherries were part of a consumer variety tasting survey sponsored by Washington State University to learn more about consumer reactions to a range of cherry variety attributes. We’ve all done it. Bought some big, beautiful fruit, only to discover that they were big on appearance, and short on flavor. This kind of disappointing experience dampens our enthusiasm for future purchases and is exactly what the Pacific Northwest sweet cherry industry must avoid. If we expect to sell every Northwest cherry at a strong price, we must provide consumers with a positive eating experience, from early June through August. The […]