Driven by consumers and government regulators, the Washington State tree fruit industry is adapting and responding to market and nonmarket forces. As a result, the Washington State Horticultural Association must also be proactive in order to be effective in representing the tree fruit industry. Even after 100 years of representing growers and shippers, the association has to plan ahead to ensure that it meets the needs of a diverse and productive industry. The Hort Association manages its course of action, like many for-profit businesses, based on a strategic plan. Strategic planning is one business practice that is necessary to ensure […]