To be successful in the future, cherry growers will need to reduce labor costs and inputs by using efficient orchard systems to produce high yields. But the steps to success don’t end with highly productive tree systems. Delivering fruit that results in a positive eating experience for the consumer is the key to repeat sales, and one that becomes ever more important as sweet cherry production increases and competition strengthens. Dr. Matt Whiting, along with more than a dozen industry cooperators and researchers, is taking an integrated approach to resolving the barriers that prevent growers from achieving “efficient production of […]