Six major points will need to be considered when new varieties are commercialized, says Washington State University apple breeder Dr. Bruce Barritt: 1. Evaluate commercial potential. Is there commercial value to the new variety? It may be a niche variety and do well in local markets, but not all are destined to be a “blockbusters.” 2. Maximize value of intellectual property. Are restrictions on variety use needed to maximize income? Should the variety be licensed internationally? Should it be patented and trademarked? 3. Benefit all participants. All participants in the food chain, including producers, retailers, consumers, and WSU, should benefit […]