“Increase consumption” has been the mantra of the U.S. apple industry for many years. As producers feel the pressure of downward prices, getting people to eat more apples may seem like a good cure for industry woes. But, logically, per-capita apple consumption is simply the number of apples produced (with adjustments for imports and exports) divided by the population. How do you increase consumption? Produce more apples. Somehow, somewhere, those additional apples that are pushed onto the market will be sold and consumed, raising per-capita consumption figures. So, while purveyors of quality-enhancing products might like to take credit for […]